In an unexpected move that has sent ripples through the automotive market, Maruti Suzuki has slashed prices of its premium MPV, the Invicto, by a whopping ₹1,40,000. This significant reduction transforms the value proposition of what was already considered a compelling family vehicle option, positioning it as perhaps the most attractive MPV in its segment right now.
The Invicto Price Cut: Breaking Down the Numbers
The price cut comes as part of Maruti’s aggressive strategy to boost sales of its flagship offering in the premium MPV segment. Originally launched as Maruti’s most expensive vehicle ever, the Invicto now presents a far more attractive value proposition with this substantial discount. The MY2024 models are receiving the bulk of these benefits, with discounts including a ₹25,000 cash discount, along with either a ₹1 lakh exchange bonus or a ₹1.15 lakh scrappage bonus, totaling savings of up to ₹1.40 lakh.
This price adjustment brings the starting price of the Invicto down significantly, making it more competitive against its direct rivals, particularly its mechanical twin, the Toyota Innova Hycross. The Invicto now starts at ₹25.51 lakh (ex-showroom) for the base Zeta Plus 7-seater variant, while the top-end Alpha Plus 7-seater is priced at ₹29.22 lakh (ex-showroom).
What makes this offer even more compelling is the minimal waiting period compared to the Toyota Innova Hycross, which continues to command waiting periods stretching into months. With certain Maruti Nexa dealerships holding MY2024 stocks of the Invicto, customers can drive home this premium MPV almost immediately after booking.
What Makes the Invicto Special?
The Maruti Suzuki Invicto represents the brand’s first foray into the premium MPV segment, and it does so with remarkable confidence. Based on the Toyota Innova Hycross, the Invicto inherits excellent mechanical underpinnings while adding Maruti’s distinctive styling and service network advantages.
Powerful Hybrid Technology
At the heart of the Invicto is its advanced strong hybrid powertrain – a technological marvel that perfectly balances performance with efficiency. The system comprises a 2.0-liter four-cylinder petrol engine working in conjunction with electric motors, delivering a combined output of 186PS and an impressive fuel efficiency figure of 23.24 kmpl.
This hybrid technology allows the Invicto to run in pure EV mode at lower speeds when the battery is sufficiently charged, switching seamlessly to the petrol engine when more power is needed. The transition between power sources is barely perceptible, contributing to the vehicle’s refined driving experience.
Premium Design and Features
The Invicto makes a strong visual statement with its modern design language that Maruti calls “Crafted Futurism.” The front fascia features distinctive NEXTre’ twin LED headlamps, integrated DRLs, and the signature NEXWave chrome grille that gives it an upmarket appearance.
Inside, the cabin offers a premium experience with its spacious and thoughtfully designed interior. The dashboard features soft-touch leatherette padding, though some have noted that the all-black theme could benefit from contrasting elements to enhance the premium feel.
In terms of features, the Invicto doesn’t disappoint. The top-spec Alpha Plus variant comes equipped with:
- 10.1-inch touchscreen infotainment system with wireless Apple CarPlay and wired Android Auto
- 7-inch semi-digital driver’s display
- Panoramic sunroof
- Ventilated front seats
- Dual-zone climate control
- Ambient lighting
- Powered tailgate
- 8-way power-adjustable driver seat with memory function
The seating configuration is flexible, with both 7 and 8-seater options available depending on the variant chosen. The second-row captain seats in the 7-seater variant offer excellent comfort for long journeys, while the bench seat in the 8-seater variant can accommodate three passengers with reasonable comfort.
Spacious and Comfortable Interior
One of the Invicto’s strongest selling points is its spacious cabin, which provides ample room for all occupants. The second row offers generous headroom and legroom, with both the bench and captain seats featuring slide and recline functions for enhanced comfort.
Even the third row, often a cramped afterthought in many vehicles, provides reasonable space for two adults, though Maruti’s claim of it being a true 8-seater might be a stretch for longer journeys.
The driving position is commanding, offering excellent visibility thanks to the tall ride height. The top-spec variant’s 8-way power-adjustable driver seat with memory function makes finding the perfect driving position effortless.
Safety Features
Safety hasn’t been compromised in the Invicto, with the vehicle offering:
- Six airbags as standard
- ABS with EBD
- Electronic Stability Control
- Traction Control
- All-wheel disc brakes
- ISOFIX child seat anchors
- 360-degree camera
- Front and rear parking sensors
- Electric parking brake with auto-hold function
How Does It Compare to Rivals?
The Invicto’s main competitor is, ironically, its own cousin – the Toyota Innova Hycross. While both vehicles share the same platform and powertrain, there are subtle differences that might influence buying decisions.
Invicto vs. Innova Hycross
The Innova Hycross offers some additional features not available in the Invicto, such as:
- 9-speaker JBL sound system (compared to the Invicto’s basic 6-speaker setup)
- Ottoman function for second-row captain seats
- ADAS (Advanced Driver Assistance Systems)
- More color options
However, the Invicto counters with:
- Lower price point after the recent reduction
- Significantly shorter waiting period
- Maruti’s extensive service network
With the new price cut, the value equation tilts strongly in the Invicto’s favor, especially for buyers who prioritize immediate delivery and cost savings over the marginal additional features of the Hycross.
Broader Competition
In the wider market, the Invicto competes with vehicles like the Mahindra XUV700, Tata Safari, Hyundai Alcazar, and Kia Carens. Each offers different strengths, but the Invicto’s combination of hybrid efficiency, premium features, and now more attractive pricing makes it a compelling option.
The Mahindra XUV700, for instance, offers SUV styling and multiple engine options, including diesel, but can’t match the Invicto’s hybrid efficiency. The Tata Safari brings strong safety credentials and distinctive styling but lacks the refinement of the Invicto’s hybrid powertrain.
Why Buy Now?
The ₹1.40 lakh price cut makes this perhaps the perfect time to consider the Invicto. Here’s why:
- Immediate availability: Unlike the Toyota Innova Hycross, which still commands waiting periods extending to several months, the Invicto can be had with minimal waiting time.
- Significant cost savings: The ₹1.40 lakh reduction represents substantial savings on what is already a value-for-money proposition in the premium MPV segment.
- Hybrid efficiency: With fuel prices continuing to fluctuate, the Invicto’s impressive 23.24 kmpl efficiency rating provides long-term running cost benefits.
- Premium features: Despite the price cut, there’s no reduction in the extensive feature list, ensuring buyers still get a fully-loaded premium experience.
- Maruti’s service network: The peace of mind that comes with Maruti Suzuki’s extensive service network cannot be overstated, especially for a family vehicle that’s likely to clock significant mileage.
It’s important to note that these discounts are primarily applicable to limited MY2024 stock units and may vary based on dealership, variant, color choice, and manufacturing date. Therefore, prospective buyers would do well to act quickly to secure the best possible deal.
The Ownership Experience
Owning a Maruti Invicto comes with several advantages beyond the initial purchase. The hybrid powertrain not only delivers impressive fuel efficiency but also contributes to lower maintenance costs due to reduced wear and tear on the conventional engine components.
The vehicle’s monocoque construction provides good stability and handling characteristics, making it comfortable and reassuring to drive despite its size. NVH (Noise, Vibration, Harshness) levels are well controlled, ensuring a peaceful cabin environment even at highway speeds.
For city driving, the electric mode capability at lower speeds is a boon, providing silent and smooth operation in traffic conditions while saving fuel. When more power is needed for overtaking or highway cruising, the petrol engine seamlessly takes over, often assisted by the electric motors for additional torque when required.
The e-CVT transmission deserves special mention for its smooth operation, avoiding the rubber-band effect often associated with conventional CVTs thanks to its electric motor integration.
Customer Perspectives
Early adopters of the Invicto have reported high satisfaction levels, particularly highlighting the comfortable ride quality, spacious interior, and impressive fuel efficiency. The hybrid system has received praise for its seamless operation and the tangible fuel savings it delivers in real-world conditions.
Some customers have noted that while the interior quality is good, certain plastic components feel hard, suggesting some cost-cutting measures. The 6-speaker music system has also been criticized for its average sound quality, especially when compared to the premium JBL system available in the Innova Hycross.
Nevertheless, the overall ownership experience has been positive, with many appreciating the vehicle’s blend of premium features, efficiency, and Maruti’s renowned service support.
Future Prospects
This aggressive pricing strategy for the Invicto could potentially set the stage for Maruti Suzuki’s approach to the premium segment going forward. Having traditionally dominated the small and mid-size car segments, Maruti’s push into higher price brackets with vehicles like the Invicto and Grand Vitara signals a strategic shift for the brand.
The success of the Invicto at this new price point could encourage Maruti to bring more premium offerings to the Indian market, potentially with additional hybrid or even full electric powertrains as the market evolves.
For consumers, this represents an opportunity to experience a genuinely premium Maruti product at a more accessible price point, potentially opening the door to a new segment of buyers who previously might not have considered a Maruti vehicle in this price range.
In Summary
The ₹1.40 lakh price cut on the Maruti Suzuki Invicto transforms what was already a compelling premium MPV into a virtually irresistible proposition. Combining the space and comfort needed for family transport with the efficiency benefits of hybrid technology and now a more attractive price tag, the Invicto deserves serious consideration from anyone in the market for a premium family vehicle.
With limited stocks of the discounted MY2024 models available, the window of opportunity to benefit from these savings may not remain open for long. For those who have been contemplating a premium MPV purchase, the timing couldn’t be better to visit a Nexa showroom and experience the Invicto for themselves.
The combination of immediate availability, significant price reduction, and the inherent qualities of the vehicle itself makes this perhaps the perfect moment to bring home a Maruti Suzuki Invicto.