The Indian automotive landscape is about to witness something extraordinary. Ford’s legendary Endeavour is making a triumphant return to our roads, though it will wear a new badge this time.
Ford has decided to bring back their most beloved SUV under the global name “Everest”. This decision marks the end of an era where India had its unique “Endeavour” moniker, but the excitement remains the same.
The Return of a Legend
After Ford India ceased operations in 2021, enthusiasts have been waiting patiently. The company’s decision to restart Indian operations has created massive buzz among SUV lovers across the country.
Ford’s Chennai plant is being restructured to accommodate the production of this magnificent machine. The automaker is also considering importing initial batches to test market response before full-scale local assembly begins.
Why Ford Chose to Come Back
The premium SUV segment in India has been growing rapidly over the past few years. With competitors like Toyota Fortuner commanding premium prices, Ford saw a golden opportunity to re-enter.
Market dynamics have changed significantly since Ford’s exit. The demand for feature-rich, powerful SUVs has increased, making it the perfect time for Ford’s comeback.
Bold Design That Commands Attention
Exterior Styling Revolution
The 2025 Ford Everest features a completely redesigned exterior that screams dominance. Its boxier, more muscular design language makes it appear larger and more imposing than its predecessor.
C-shaped LED DRLs frame the headlight clusters beautifully, accentuating the SUV’s width. The flat bonnet is adorned with cuts and creases that add to its aggressive character.
Front Fascia Features
The front grille has grown larger and more prominent than before. A horizontal chrome bar extends beyond the grille, seamlessly connecting with the Matrix LED headlights.
20-inch alloy wheels give this massive SUV a solid, planted stance on the road. The tough two-tone design of these wheels perfectly complements the vehicle’s rugged personality.
Side Profile and Rear Design
From the side, the Everest showcases its impressive length of approximately 4,900mm. The marginally longer wheelbase compared to the previous generation ensures more cabin space.
Inverted L-shaped LED tail-lights extend onto the upright tailgate, creating a distinctive rear signature. A black plastic panel connects these lights, adding to the modern aesthetic.
Mighty Performance Under the Hood
Engine Options Galore
Ford plans to offer the Everest with two powerful diesel engine options. The smaller 2.0-liter bi-turbo diesel engine will cater to those seeking efficiency with performance.
The bigger attraction is the 3.0-liter V6 turbo-diesel engine, producing an impressive 250 horsepower and 600 Nm of torque. This powerplant will make the Everest the most powerful SUV in its segment.
Transmission and Drive Options
Both engines will be paired with a 10-speed automatic transmission for smooth power delivery. The advanced gearbox ensures optimal fuel efficiency while providing responsive acceleration when needed.
Four-wheel-drive capability will be standard on higher variants, making it a true off-road champion. The SUV will also feature various driving modes and a locking rear differential for enhanced terrain management.
Performance Expectations
The bi-turbo diesel engine will deliver excellent refinement and smoothness compared to rivals. Ford’s engineeringexpertise ensures that the Everest will offer superior ride quality and handling dynamics.
Fuel efficiency is expected to range between 10-14 kmpl, which is competitive for this segment. The larger V6 engine will naturally consume more fuel but will provide unmatched performance.
Premium Interior and Features
Cabin Design Philosophy
The interior has been completely redesigned with an all-black theme replacing the previous beige-black combination. Soft-touch materials throughout the cabin create a premium ambiance.
Seven-seater configuration ensures that families can travel comfortably on long journeys. The increased dimensions translate into better legroom and shoulder room for all occupants.
Technology Integration
A 12-inch portrait-oriented touchscreen dominates the dashboard, running Ford’s latest SYNC infotainment system. Wireless Apple CarPlay and Android Auto connectivity come standard across variants.
The 12.4-inch digital instrument cluster provides comprehensive vehicle information in a clear, modern format. Lower trims will feature an 8-inch display, but the premium experience remains consistent.
Comfort and Convenience Features
Dual-zone climate control ensures optimal comfort for front passengers, while three-zone control will be available on higher variants. Ventilated and heated front seats add to the luxury quotient.
A panoramic sunroof will flood the cabin with natural light, making the space feel even more airy. Wireless phone charging and ambient lighting round out the premium features list.
Safety First Approach
Advanced Driver Assistance Systems
Ford’s Pre-Collision Assist with Intersection Assist can apply brakes automatically when it detects imminent collisions. This technology works both for vehicles ahead and oncoming traffic.
Adaptive cruise control with lane-keeping assist will make highway driving less tiring. The system can maintain safe following distances and keep the vehicle centered in its lane.
Comprehensive Safety Package
Nine airbags will protect occupants from all angles in case of an accident. Electronic stability control and other active safety systems work constantly to prevent accidents.
The 5-star ANCAP safety rating speaks volumes about Ford’s commitment to occupant protection. Hands-free parkingwill make maneuvering this large SUV in tight spaces effortless.
Market Positioning and Competition
Primary Rivals
The Toyota Fortuner will be the Everest’s primary competitor in the Indian market. However, Ford’s superior engine specifications and feature list should give it a competitive edge.
MG Gloster, Skoda Kodiaq, and Jeep Meridian will also compete for the same customer base. The Everest’s combination of performance, features, and pricing should help it carve out a significant market share.
Pricing Strategy
Expected pricing ranges between Rs 50-60 lakh ex-showroom, positioning it as a premium alternative to the Fortuner. The higher price will be justified by superior performance and feature content.
Ford might initially import the Everest as a CBU (Completely Built Unit) to test market response. Local assembly will follow once demand patterns are established.
Launch Timeline and Availability
Expected Launch Period
Industry sources suggest that the Ford Everest could arrive in Indian showrooms by late 2025 or early 2026. Initial launches might be limited to major cities before expanding nationwide.
Ford’s 2,500-unit import allowance could be utilized to bring the first batch of vehicles without extensive homologation. This strategy would allow for a quicker market entry.
Production Plans
The Chennai facility is being readied for local assembly operations. Since the plant previously manufactured the older Endeavour, retooling for the new model should be relatively straightforward.
Export potential from India to other markets is also being explored. This could help Ford achieve better economies of scale and reduce production costs.
What Makes It Special
Engineering Excellence
Body-on-frame construction ensures exceptional durability and off-road capability. The ladder chassis design, shared with the Ranger pickup, provides the structural strength needed for tough conditions.
Superior ride quality has always been a Ford Endeavour strength, and the new Everest continues this tradition. Advanced suspension tuning delivers comfort without compromising handling dynamics.
Value Proposition
Powerful engine options give the Everest a significant advantage over competitors. The V6 diesel’s output figures are impressive by any standard.
Feature-rich cabin with premium materials and advanced technology justifies the premium pricing. Ford’s reputation for build quality adds to the overall value equation.
Future Prospects
Market Impact
The Everest’s arrival will likely force Toyota to refresh the aging Fortuner platform. Increased competition benefits consumers through better products and pricing.
Ford’s return to India sends a positive signal about the country’s automotive market potential. Success with the Everest could pave the way for more Ford models in the future.
Long-term Strategy
Local manufacturing will help Ford offer competitive pricing and better profit margins. The company’s global platform strategy ensures economies of scale.
Export opportunities from India could make the business case even stronger. Ford’s Chennai plant could become a regional hub for right-hand-drive markets.
Frequently Asked Questions
Q: When will the Ford Endeavour 2025 launch in India? A: Expected launch is late 2025 or early 2026, with initial imports possible earlier.
Q: What will be the price of Ford Endeavour 2025? A: Expected pricing ranges between Rs 50-60 lakh ex-showroom depending on variant.
Q: Will it be called Endeavour or Everest in India? A: Ford will likely use the global “Everest” name instead of “Endeavour” in India.
Q: What engine options will be available? A: Two diesel options – 2.0L bi-turbo and 3.0L V6 turbo-diesel engines.
Q: Will it have 4WD capability? A: Yes, four-wheel-drive will be available on higher variants with multiple driving modes.
Q: How many seats will it have? A: Seven-seater configuration with improved space compared to the previous generation.
Q: What are the main competitors? A: Toyota Fortuner, MG Gloster, Skoda Kodiaq, and Jeep Meridian.
Q: Will it be manufactured in India? A: Initially imported, followed by local assembly at Ford’s Chennai plant.
Q: What safety features will it include? A: Nine airbags, ADAS suite, Pre-Collision Assist, and 5-star safety rating.
Q: Will it have a sunroof? A: Yes, a panoramic sunroof is expected on higher variants.